I’ve lost count of the times that people have said to me on a job, “that’s an amazing camera, it must take superb pictures…” All my photographer friends will know what I’m talking about. It’s not the camera, it’s what you do with it. Lighting, composition, rapport with the subject, 30 years experience, there’s just so much more than pressing a button.

I’ve often thought I should cross this over to other folk I meet on a daily basis…

“Oooooo… that’s a lovely socket set, is that Snap On? I bet that fixes my car well”

“Oooo… that’s a lovely scalpel, I bet it does wonderful surgery”

“Oooooo… that’s an impressive paintbrush, I bet it could paint the Mona Lisa”

You get the idea, when you book a Professional Photographer you are paying for their years of experience, their craft, their experience, not for them to press a button on a camera. Here’s an interesting video, and although you wouldn’t expect an iPhone to be used for pics for billboards, it just shows that it’s about the photographer’s eye, the lighting, the craft… ;-)

httpvh://youtu.be/E4eP7VwbnSg